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Title:
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THE IMPACT OF KEYWORD SEARCH ADVERTISING ON CONSUMERS BRAND AWARENESS, CLICK THROUGH AND SUBSEQUENT BEHAVIOURAL INTENTIONS |
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Author(s):
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Mohammad Al-khasoneh , Arthur Sweeney |
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ISBN:
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972-8924-23-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2006 |
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Edition:
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Single |
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Keywords:
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Keyword search advertising, consumers attitudes |
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Type:
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Poster/Demonstration |
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First Page:
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449 |
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Last Page:
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451 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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THE IMPACT OF KEYWORD SEARCH ADVERTISING ON CONSUMERS BRAND AWARENESS, CLICK THROUGH AND SUBSEQUENT BEHAVIOURAL INTENTIONS |
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